If you search our web site, make a purchase, communicate with any of our departments, such as Customer Service, or choose to use or participate in one of our various services, promotions, programs, surveys or sweepstakes, we may collect additional information. For example, if you sign up for our Mailing List, we may ask you for information concerning your product selections and demographic locale.

From your transactions and other interactions with us, we obtain information concerning your personal preferences and the specific products or services you purchase or use. We also may gather or receive information from other companies.

SECURING YOUR PERSONAL INFORMATION AND FINANCIAL DATA

Personal Information shared with us as part of your purchase activity is safeguarded by way of proven, industry standard processes. We use SSL (Secure Socket Layer) to encrypt all transaction data, including your credit card number. Encryption is a way of scrambling data in a format that cannot be reassembled by unauthorized users. This data remains encrypted until it reaches our web server and we are ready to process your order, provided your browser supports SSL technology. For further information, click the "Back" button on your web browser and review our Security Statement.

While we strive to protect your Personal Information, no data transmission over the Internet, including e-mail, can be guaranteed to be 100% secure against interception. Once we receive your transmission, we use our best effort to ensure its security on our systems, however, Muscle Mafia cannot ensure or warrant the security of any information you transmit to us or from our web site, and therefore you use our web site at your own risk. If your e-mail communication includes sensitive information such as your Social Security number or your account, credit or debit card number, we strongly encourage you to contact us by mail or telephone so that one of our customer service associates may gladly assist you.

OUR USE OF COOKIES

musclemafiaclothes.com uses permanent cookies. A "cookie" is a small text file stored by your web browser on your computer's hard disk for added functionality and for tracking web site usage and navigation. Cookies allow us to recognize who you are when you visit our web site by associating the cookie with other information you have voluntarily provided us, which information is stored on our secured database. At no time is your Personal Information stored within one of our cookies.

We may also use session cookies to collect non-personally identifiable information, such as your IP address and the date and time of your visit to our web site, in order to measure the effectiveness of our online presence and improve the design and content of our web site. Session cookies are temporary files that are erased when the web browser is closed.

Accepting cookies through your web browser is a personal choice. By modifying your browser preferences, you have the choice to accept all cookies, receive notice when a cookie is set, or to reject all cookies. You can still shop and make purchases from musclemafiaclothes.com even if you set your browser to reject cookies, however, we may not be able to provide you with as personalized a shopping experience.

USING THE INFORMATION WE COLLECT

We use the information we collect for various purposes, including:

• to complete your purchase transactions;

• to provide the services you request;

• to send you announcements and other offerings;

• to contact you about the status of your inquiry, questions, or musclemafiaclothes.com orders;

• to identify your product and service preferences, so that you can be informed of new or additional products, services, and promotions that might be of interest to you;

• to provide information concerning products you have purchased;

• to determine the effectiveness of our Internet presence and improve the functionality of our web site; and

• to improve our merchandise selections, customer service, and overall customer shopping experience.

INFORMATION WE SHARE WITH OTHERS

Muscle Mafia may share names and addresses of our customers with affiliated businesses and responsible companies so they can let you know about products or services we think might be of interest to you, however, these parties do not have any independent right to share this information.

Further, we may employ other companies or individuals to provide certain services to us such as analyzing customer lists and data, providing marketing assistance, consulting or other services. These third-parties will have access to only the information needed to perform their functions and cannot use that information for any other purpose. Also, when you make a purchase via credit card, we forward your credit card information, name, billing address, telephone number and the amount of your purchase to your credit card company to verify and authorize the transaction. To ship and track your online purchases, we make your name and mailing address available to such companies as UPS, Federal Express and the U.S. Postal Service. Muscle Mafia will NOT share your information with other people or non-affiliated companies, except in the limited circumstances described elsewhere in this Privacy Statement or with your consent.

LEGAL DISCLAIMER

Though Muscle Mafia makes every effort to preserve the privacy of Personal Information, on rare occasions, we may disclose specific information with law enforcement or government officials upon request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

CHILDREN AND PRIVACY

We do not knowingly collect Personal Information from children under the age of 13. Unless a parent or guardian consents in advance, Muscle Mafia will not knowingly use information that a child provides to Muscle Mafia for any direct marketing, advertising, selling or promotional purposes. Persons under the age of 17 should obtain their parents' permission prior to submitting any Personal Information to Muscle Mafia.

NOTICE TO HAWAII RESIDENTS - Your Hawaii Privacy Rights

In addition to other rights described in this Privacy Statement, a California resident with whom Muscle Mafia has an established business relationship and about whom Muscle Mafia has disclosed the resident's Personal Information to third-parties for the third-parties' direct marketing purposes during the preceding calendar year, shall have the right, subject to certain exceptions and our offering you the choice not to have your information shared as described above, to receive the following information within thirty (30) days of receipt of the request:

• The categories of Personal Information disclosed to such third-parties during the immediately preceding calendar year;

• The names and addresses of such third-parties with whom such Personal Information was shared during the preceding calendar year; and

• If not apparent from the name, the nature of the business of such third-parties.

All requests for such information must be in writing and sent to:
Muscle Mafia Inc., 415 Dairy Road Suite E-303, Kahului, HI 96732; Attention: Customer Relations

YOUR CHOICES REGARDING THE TYPE OF INFORMATION YOU RECEIVE FROM MUSCLE MAFIA

We offer choices regarding the type and occurrence of information you receive from us. If you prefer not to receive catalogs or other communications from Muscle Mafia, or if you prefer to receive them less frequently, please: